Under the Influence with Terry O'Reilly CAT-alogues & DOG-alogues: Pet Marketing
May 17, 2025
Explore the booming $150 billion pet products industry! Discover a quirky campaign where dogs conduct a symphony orchestra and flip through IKEA's playful pet catalogues. Dive into Dolly Parton's fashion line for dogs and untangle the rising trend of dog napping stories. Uncover innovative marketing strategies that resonate emotionally with pet owners and innovative pet fashion initiatives that promote adoption. Join the fun as we blend creativity and compassion in the world of pet marketing!
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Veteran Finds Kidnapped Dog
- Rick Mockomer, an Iraq veteran, used his tracking skills to find a kidnapped Yorkshire terrier.
- He cleverly used Instagram linked to a dognapper's phone number to locate the dog and swiftly reunite it with its family.
Pets as Family Drives Market
- The pet product industry is massively profitable, with pet owners spending lavishly on their companions.
- Pets are considered family, driving $160 billion in yearly North American market value.
Child Replacement Pet Campaign
- Pedigree's Child Replacement Program humorously encouraged empty nesters to adopt dogs matching their kids' traits.
- The campaign sparked New Zealand's biggest dog adoption surge in 15 years, boosting sales by 16%.