Under the Influence with Terry O'Reilly cover image

CAT-alogues & DOG-alogues: Pet Marketing

Under the Influence with Terry O'Reilly

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The Intersection of Pet Recovery and Marketing Strategies

This chapter explores the captivating story of a determined individual who uses technology to recover a stolen dog, culminating in a detective's involvement. It also examines the thriving $160 billion pet industry in North America, focusing on the costs of pet ownership and innovative marketing strategies for adoption and sales.

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