The Marketing Millennials Go-to-Market Plays #6: A Launch Channel That Most Marketers Totally Overlook
May 7, 2025
In this discussion, Tamara Griminski, an award-winning product marketer and founder of PMEM Camp, joins Daniel to spotlight Product Hunt—a game-changing yet underutilized distribution tool. They dive into crafting effective launch strategies, the significance of community feedback, and the importance of navigating platform algorithms. With real-world examples like Tally, they highlight pre-launch engagement and continuous marketing efforts to boost visibility and success. Get ready to rethink your go-to-market approach!
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Product Hunt's Underused Power
- Product Hunt is an underutilized and powerful launch channel beyond traditional email and social posts.
- It offers free distribution, qualified traffic, and brand credibility if used with proper strategy.
Tally's Multi-Launch Success
- Tally used Product Hunt repeatedly to launch new updates and tiers, gaining massive community engagement.
- Their strategy earned them top product of the day, week, and month status.
Kajabi's AI Hub Launch
- Kajabi's AI Creator Hub launched on Product Hunt to reach early-stage creators outside their usual base.
- The launch drove high-intent traffic, strong signups, and valuable feedback for further marketing.