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Go-to-Market Plays #6: A Launch Channel That Most Marketers Totally Overlook

The Marketing Millennials

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Mastering Marketing Channels for Successful Product Launches

This chapter explores effective strategies for engaging with different marketing platforms, focusing on the importance of platform-specific rules and quality content creation. It underscores the common pitfalls marketers face and the potential negative impact on product launches when these elements are overlooked.

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