Personal Injury Mastermind

226. Darl Champion, The Champion Firm — From Dependence to Dominance: Own Your Marketing and Leap from Referrals to Direct Client Acquisition

Dec 14, 2023
Guest
Darl Champion
"226. Darl Champion, The Champion Firm — From Dependence to Dominance: Own Your Marketing and Leap from Referrals to Direct Client Acquisition" features Darl Champion, who transitioned from reliance on a single referral source to investing in digital marketing for direct client acquisition. The podcast covers topics like diversifying case sources, the benefits of digital marketing, the importance of a blended business model, and the significance of content, links, and local strategy in marketing. Darl also discusses the criteria for selecting cases and the importance of segmenting by specialty and case size.
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Chapters
Transcript
Episode notes
1
Introduction
00:00 • 3min
2
Shifting from Attorney Referrals to Direct Client Acquisition
02:31 • 15min
3
The Importance of Investing in Marketing and Building an In-House Team
18:01 • 2min
4
The Importance of Components in Marketing and Selecting Cases
19:49 • 6min
5
Segmenting by Specialty and Case Size
25:31 • 4min