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15min chapter
226. Darl Champion, The Champion Firm — From Dependence to Dominance: Own Your Marketing and Leap from Referrals to Direct Client Acquisition
Personal Injury Mastermind
Shifting from Attorney Referrals to Direct Client Acquisition
This chapter discusses the speaker's decision to shift from relying solely on attorney referrals to originating their own cases through digital marketing. They explain that while attorney referrals often involve a fee split, with the referral fee being higher for litigation cases, relying on direct client acquisition allows for a higher overall fee and potentially higher average hourly rate. The speaker also emphasizes the importance of not being overly reliant on one source and the need to diversify marketing efforts.
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