Total Mental Performance

Louis Calvert: Building an Aligned Coaching Business

14 snips
Aug 14, 2025
Louis Calvert, a visionary coach and creator of the Aligned Creator program, shares his insights on building a coaching business that resonates with one's true self. He emphasizes the importance of authenticity and alignment in coaching, encouraging creativity over traditional sales methods. Louis discusses transforming struggles into empowering moments and highlights the necessity of defining personal goals to attract the right audience. With anecdotes about embracing uniqueness and cultivating meaningful relationships, he illustrates the key to success lies in staying true to one's passions.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ANECDOTE

Humble Gym Beginnings To Online Coaching

  • Louis started personal training in a derelict boxing club and ran £10 sessions before building an online coaching business.
  • He scaled from two-three clients a night to building an online offering that later sustained him through COVID and travel.
INSIGHT

Inner Work Changes Business Motivation

  • Inner work changed Louis's motives and made his old fitness offer feel hollow despite previous success.
  • He realized purpose-driven identity can transform what you want to deliver and who you want to help.
ANECDOTE

Power Project: Transformative But Hard To Sell

  • The Power Project was a bold, messy offer about reclaiming purpose that transformed members but struggled to sell.
  • After two and a half years Louis pivoted toward helping people build coaching businesses because that was the recurring need he actually solved.
Get the Snipd Podcast app to discover more snips from this episode
Get the app