The Unofficial Shopify Podcast How a BOGO Deal Bootstrapped Neven Eyewear to Millions
May 27, 2025
Jonathan Strauss, the founder of Neven Eyewear and former CMO of Freestyle Watches, shares how a lost pair of sunglasses turned into a multi-million dollar eyewear brand through innovative BOGO offers. He discusses the challenges of bootstrapping a Shopify store, the impact of shifting Meta ad strategies, and the importance of adaptability in e-commerce. Additionally, he highlights the significance of customer trust, operational efficiency, and new product features like 360-degree views that enhance engagement.
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Jet Ski Sunglasses Loss Sparked Brand
- Jonathan Strauss lost $500 prescription sunglasses jet skiing and was disappointed by the 10% discount from the retailer.
- This personal experience inspired him to offer quality, affordable eyewear with better value directly to consumers.
BOGOx3 Saved Neven Eyewear
- A desperate liquidation promo offering buy one, get two free saved Neven when initial sales were zero.
- This BOGOx3 offer quickly generated growing orders and turned the business around.
Use Checkout Upsells for Add-ons
- Place upsell offers at checkout via one-click checkboxes instead of post-purchase pop-ups.
- Avoid annoying customers and inventory/fulfillment delays by simplifying add-ons during checkout.