Intro

This chapter delves into the innovative marketing strategies employed by Neven Eyewear, highlighting the effectiveness of their buy one, get one (BOGO) deal. It illustrates how this approach not only salvaged the brand but also significantly contributed to its revenue growth in the competitive e-commerce market.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app