How a BOGO Deal Bootstrapped Neven Eyewear to Millions
The Unofficial Shopify Podcast
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Navigating Sunglasses and E-Commerce Challenges
This chapter explores the year-round demand for sunglasses and the complexities of inventory forecasting in the eyewear industry. It discusses the challenges posed by tariffs, the importance of bespoke business strategies, and the impact of digital marketing evolution on successful promotional efforts. The conversation emphasizes resilience and adaptability in navigating market fluctuations while leveraging effective manufacturing and advertising practices.
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