Jonathan Strauss
Founder of Neven Eyewear, a direct-to-consumer eyewear brand known for its BOGO deals. Previously worked as the CMO of Freestyle Watches.
Best podcasts with Jonathan Strauss
Ranked by the Snipd community
May 27, 2025 • 52min
How a BOGO Deal Bootstrapped Neven Eyewear to Millions
Jonathan Strauss, the founder of Neven Eyewear and former CMO of Freestyle Watches, shares how a lost pair of sunglasses turned into a multi-million dollar eyewear brand through innovative BOGO offers. He discusses the challenges of bootstrapping a Shopify store, the impact of shifting Meta ad strategies, and the importance of adaptability in e-commerce. Additionally, he highlights the significance of customer trust, operational efficiency, and new product features like 360-degree views that enhance engagement.
May 2, 2025 • 50min
How a Simple "Buy 1, Get 2 Free" Offer Turned Into a $30M Eyewear Brand | Jonathan Strauss
Jonathan Strauss, founder of Neven Eyewear, turned a frustrating experience of losing sunglasses into a $30 million eyewear brand. He discusses how the groundbreaking 'Buy One, Get Two Free' offer transformed his business and attracted customers. Strauss emphasizes the importance of quality and customer service over flashy branding. He shares insights on navigating FDA regulations, self-funding growth, and forming partnerships with over 3,500 doctors’ offices. His focus on affordability and innovation is reshaping the eyewear industry.
