Millionaire University How a Simple "Buy 1, Get 2 Free" Offer Turned Into a $30M Eyewear Brand | Jonathan Strauss
May 2, 2025
Jonathan Strauss, founder of Neven Eyewear, turned a frustrating experience of losing sunglasses into a $30 million eyewear brand. He discusses how the groundbreaking 'Buy One, Get Two Free' offer transformed his business and attracted customers. Strauss emphasizes the importance of quality and customer service over flashy branding. He shares insights on navigating FDA regulations, self-funding growth, and forming partnerships with over 3,500 doctors’ offices. His focus on affordability and innovation is reshaping the eyewear industry.
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Jet Ski Accident Sparks Eyewear Startup
- Jon Strauss lost his $500 prescription sunglasses jet skiing and got only 10% off to replace them.
- Frustrated, he launched Neven Eyewear but initially had no sales until a buy one, get two free offer boosted orders dramatically.
First Supplier's Risk on Newcomer
- Jon placed his first order for 3,000 pairs of sunglasses with a new supplier named Ada.
- Despite zero eyewear experience, Ada took a chance on him, and they continue working together today.
Importance of Social Proof
- Social proof is crucial to convince customers to buy from a new eyewear brand.
- Building trust with product reviews and people actually wearing your glasses is more important than just ad spend.