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E99: How GTM Revenue Leaders Are Operationalizing AI for Growth with Kyle Norton of Owner.com
Mar 9, 2025
Kyle Norton, revenue leader and host of The Revenue Leadership Podcast, joins the conversation to discuss the real impact of AI on go-to-market strategies. He examines how AI can enhance productivity, the balance between centralized tools and individual use, and its potential for leveling the playing field in sales. Norton also dives into the evolution of revenue models, particularly the shift to usage-based pricing, and the crucial role of effective communication in leadership. His insights on integrating AI and fostering company culture add depth to the discussion.
01:20:49
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Quick takeaways
- AI's effectiveness in enhancing productivity in business heavily relies on the skills and expertise of human operators, not just technology alone.
- The transition toward usage-based pricing models challenges traditional understandings of Annual Recurring Revenue, making financial strategies more complex for tech companies.
Deep dives
The Significance of Personal Milestones
The conversation begins with a personal milestone for one of the hosts, noting the arrival of a new baby into his family. This moment emphasizes the importance of personal life and reminds listeners of the balance between professional and personal commitments. The host acknowledges the temporary transition into parenthood while returning to the podcast. It underscores the significance of familial duties, especially during pivotal life changes, establishing a relatable emotional connection with the audience.
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