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E99: How GTM Revenue Leaders Are Operationalizing AI for Growth with Kyle Norton of Owner.com

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CHAPTER

Embedding Values in Organizational Culture

This chapter emphasizes the vital role of embedding company values and mission within every aspect of organizational culture. It discusses innovative practices, such as performance evaluations and onboarding, that reinforce these values to maintain alignment and effectiveness. The dialogue also reflects on the impact of leadership and values on team dynamics and the evolution of culture as businesses mature.

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