The Value of Product-Led Growth

Product-led growth (PLG) is a valuable approach for companies, especially in commoditized markets with multiple competitors. PLG focuses on showing value to potential customers instead of just talking about it. By offering freemium versions, trials, or interactive demos, companies can allow users to experience the product firsthand before committing to a purchase. PLG is particularly effective for companies with a high volume of customers with low individual value, as it allows testing and onboarding without the need for direct sales involvement. However, it's important to align goals and incentives between product and sales teams to avoid ineffective practices.