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16min chapter
Episode 159: Fueling Product-Led Growth with Leah Tharin, Interim Chief Product and Growth Officer, GotPhoto
Product Thinking
Evolution of Interactive Demos and Customer-Centric Sales
The chapter explores how interactive demos have evolved and their impact on B2B product purchasing behavior, using Zendesk as an example. It discusses the benefits of interactive demos in providing a glimpse of products and improving the sales process. The conversation also emphasizes the importance of aligning sales incentives with customer success for sustainable growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode