The Futur with Chris Do The LinkedIn Strategy You’re Missing w/ Matt Lakajev | Ep 353
41 snips
Jun 7, 2025 Matt Lakajev, a sales strategist and lead generation expert, shares insights on optimizing LinkedIn for small business success. He highlights how a small, targeted presence can outperform large followings. The conversation covers transitioning from cold outreach to warm leads, crafting effective email sequences, and mastering communication strategies for client engagement. Matt also discusses essential techniques for successful sales calls and the importance of proactive lead generation, pricing strategies, and building trust to convert prospects into clients.
AI Snips
Chapters
Books
Transcript
Episode notes
Matthew's Shift From Cold Calling
- Matthew Lakajev tried cold calling extensively but found it ineffective for small business sales.
- He then shifted focus to generating warm leads via LinkedIn, which proved much easier and more fruitful.
Targeted LinkedIn Connections
- Build a targeted LinkedIn list of ideal past clients and find their lookalikes using Sales Navigator.
- Personalize connection requests referencing mutual contacts to increase acceptance rates.
Optimize LinkedIn Profile & Lead Magnet
- Audit your LinkedIn profile to clearly state who you help and what you do.
- Use a mobile-readable banner and add a strong lead magnet in your featured section for easy lead capture.
