Sean Goldsmith: The Rise of Non-Alcoholic Beverages

Sep 4, 2024

Sean Goldsmith is the Co-Founder and CEO of Zero Proof, a leading brand in the booming non-alcoholic beverage market. He chats about his journey from finance to this innovative field, and what sparked his passion for NA drinks. Topics include the cultural shift towards healthier choices, unique recipes that feature functional ingredients, and why Zero Proof doesn’t offer non-alcoholic beer. Sean also shares his top NA drink recommendations, highlighting the vibrant community around alcohol alternatives and the creative storytelling behind branding.

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Intro

00:00 • 4min

From Finance to Non-Alcoholic Innovation

03:30 • 18min

Exploring Non-Alcoholic Innovations and Wellness Trends

21:43 • 3min

Shifting Attitudes Towards Alcohol Consumption

24:53 • 3min

Celebrating Non-Alcoholic Beverages: Insights and Recommendations

28:01 • 2min

Crafting Non-Alcoholic Narratives

30:01 • 8min

The Exciting Shift Towards Non-Alcoholic Beverages

37:58 • 3min