Sean Goldsmith is the Co-Founder and CEO of Zero Proof, a leading brand in the booming non-alcoholic beverage market. He chats about his journey from finance to this innovative field, and what sparked his passion for NA drinks. Topics include the cultural shift towards healthier choices, unique recipes that feature functional ingredients, and why Zero Proof doesn’t offer non-alcoholic beer. Sean also shares his top NA drink recommendations, highlighting the vibrant community around alcohol alternatives and the creative storytelling behind branding.