Shifting Attitudes Towards Alcohol Consumption

There has been an absolute BOOM in non-alcoholic beverages. KOH Podcast host, Michael Chernow, sits down with the one who does NA the best, Co-Founder and CEO of Zero Proof, Sean Goldsmith. The two discuss what sparked Sean’s interest in the NA beverage space, and what continues to drive the non-alcoholic movement today.

5:20 - How Zero Proof started

16:36 - Why Zero Proof doesn't have non-alcoholic beer

21:49 - What's inspiring the non-alcoholic drink movement

27:19 - Sean's NA recommendations

28:48 - The story of Lapos

34:35 - NA brands including functional ingredients

Check out The Zero Proof: https://thezeroproof.com

Sean and Michael’s recommended drinks:

Oddbird Blanc de Blancs

Ish Rosé

Saint Viviana Cabernet

Saint Viviana Sauvignon Blanc

Lapos Negroni