Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to get 60 minutes free recording and 15% off a membership plan.
Apply to the Grow The Show Accelerator Program!
Don’t underestimate the power of your enthusiasm for podcasting. That could be the most foundational element that sets you apart from everyone else, giving you the ability to be consistent and innovative in growing your show.
However, if you’re listening to this podcast, you’re most likely a podcaster, and you know burnout is a real thing. So how do we maintain enthusiasm, and how do we creatively ensure we are being strategic about the growth of our show?
On today’s episode, we have invited the remarkable Lauren Passell. She is the founder of Tink Media, a podcast growth company, and has been able to double a podcast’s audience by more than double in just one month. Yes, one month.
Lauren is a creative professional who has used her passion and enthusiasm for podcasting as the basis of her marketing strategies to help others grow their show by insane amounts. She has joined us for this episode to share the exercise that catapulted her passion for podcasting, as well as how you can channel your passion for podcasting for longevity.
She is also here to share the details of how she doubled an audience in one month with practical steps you can use today!
If you are in the business of wanting to grow your podcast and keep that initial passion and enthusiasm burning, this episode is for you.
Tune in to hear new and practical tips on how to grow your show and get inspired by Lauren Passell!
Topics discussed in this episode:
- The inception of Lauren’s podcast growth company
- How she helped one of her favorite podcasters grow their show by 160%
- Should you go to social media to find new listeners?
- Applying to be featured on popular platforms like Apple, Stitcher, and Spotify
- Using analytics to strategically promote yourself in certain countries
- How to sign up for podcast newsletters and their benefits
- Setting up podcast play dates
- Using data to promo swap from Apple or Rephonic
- How your enthusiasm and optimism go a long way in growing your show
- A challenge for you!
Head to Tink Media’s website here to connect with Lauren Passell.
If you haven’t already, as mentioned in this episode, head to rephonic.com for resources on how to promo swap!
Apply to get your show featured on the podcast apps:
Head to the Grow The Show website here for more information on how you can grow and monetize your podcast.
Join our community in the Grow The Show Facebook group, where we’ve got over 3,000 growth-minded podcasters who are waiting for you to ask for their advice!
To listen to more episodes, head to Apple Podcasts or Spotify. Don’t forget to rate and review!
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Chief Audience Officer