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87 | How to Double Your Podcast Audience in 1 Month, With Lauren Passell

Chief Audience Officer

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Targeted Podcasting

The first thing Lauren does when pitching is look up the show in Apple podcasts and all the apps. She then goes into rabbit holes to find shows that match her target audience. A website called Raphonic gives you a three-dimensional galaxy of podcast matches. The closer these shows are to your show, the more audience overlap there is.

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