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Value Ladder and Volume
- Implement a value ladder in your gym to ascend clients from lower to higher-priced services.
- Volume at the lower price point is important; it facilitates sales of one-off programs, supplements, and apparel.
Prioritize High-Ticket Offers
- Focus on growing EFTs (Electronic Funds Transfers, recurring memberships) rather than rapidly expanding locations.
- Prioritize high-ticket offers as they attract better clients, leading to higher revenue and easier management.
Benefits of High-Ticket Clients
- High-ticket clients are more valuable. They stay longer, are more appreciative, and achieve better results.
- Start with a busy low-end offer to justify introducing higher-priced options.