High Ticket Gym Ascension | Ep 2
The Game with Alex Hormozi
00:00
How to Upsell Your Membership Fee
I like having the front end more expensive, because I think logically it actually makes more sense. Because most of the people who spent 500 are willing to spend about 50 to 200 dollars a month. So that's why I believe in having more expensive front ends than I'd even do recurring. But if off the back end of that, you downsell them into $4.99 a month or $4.50 a month and they're getting a deal, then it seems like they'regetting a deal, right? so I love that better than the, hey, we just gave you all this stuff for nothing. It's my very shameless way of trying to get to you to like me
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