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High Ticket Gym Ascension | Ep 2
The Game w/ Alex Hormozi
How to Start a Gym
If you have a very busy low end offer, then it justifies the introduction of a higher ticket offer. If you're charging something four times or five times the price of what your normal offer is, then you only need like one fifth of the amount of people to match their revenue. Once you break into the 350, 400 category, it's the same deal. The higher the ticket price, the bigger the runs of decision making which means you have more latitude in how much you can charge.
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