The History of Advertising Podcast

The Future of Advertising

May 2, 2023
Guest
Guy Parker
Guest
Lord Christopher Smith
Guest
Richard Brim
Guest
Rosie Arnold
Guest
Trevor Robinson OBE
Renowned ad creator Rosie Arnold discusses frustrations with the industry. Issues with remuneration and centering the brand in advertising. Importance of surprise, integration, and great ideas. Shifting focus towards selling ideas rather than products. Challenges of regulating online advertising and the difficulties faced by ASA.
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Episode notes
1
Introduction
00:00 • 2min
2
Issues with Remuneration and Centering the Brand in Advertising
01:51 • 2min
3
The Importance of Surprise and Integration in Advertising
03:26 • 2min
4
Evolving Advertising and the Importance of Ideas
05:50 • 2min
5
Challenges of Regulating Online Advertising
07:40 • 4min