Guy Parker
One of the contributors to discuss the future of adland.
Best podcasts with Guy Parker
Ranked by the Snipd community
May 2, 2023 • 12min
The Future of Advertising
Renowned ad creator Rosie Arnold discusses frustrations with the industry. Issues with remuneration and centering the brand in advertising. Importance of surprise, integration, and great ideas. Shifting focus towards selling ideas rather than products. Challenges of regulating online advertising and the difficulties faced by ASA.
Oct 17, 2022 • 12min
The Advertising Gatekeepers
Guy Parker and Lord Christopher Smith discuss the role of the Advertising Standards Authority as gatekeepers of UK advertising laws, including investigating banned ads. They also explore the rise of online advertising regulation and the need for more proactive regulation, citing deceptive ads, harmful gender stereotypes, and future challenges regarding racial and ethnic stereotyping and climate change.
