The History of Advertising Podcast

Renowned ad creator Rosie Arnold discusses frustrations with the industry. Issues with remuneration and centering the brand in advertising. Importance of surprise, integration, and great ideas. Shifting focus towards selling ideas rather than products. Challenges of regulating online advertising and the difficulties faced by ASA.

If in doubt, always add children or rapping farmers to your ads. On this episode, we look back at two sensationally silly and devastatingly effective campaigns from Yeo Valley and Haribo - featuring contributions from Rosie Arnold and Trevor Robinson OBE. 

On this episode of the History of Advertising Podcast, we're looking at Create Not Hate - an organisation founded to increase diversity in advertising, which redoubled its efforts following the killing of George Floyd. Featuring contributions from Trevor Robinson OBE. 

Some ads promise you products that will make you skip down the street and sing with the birds. Others promise nothing but a slap in the face. On this episode, we look at anti-advertising ads - 'Sorry I Spent it on Myself' and 'You Know When You've Been Tango'd'. Featuring contributions from Richard Brim and Trevor Robinson OBE. 

On this episode, we’re tackling the big one – the John Lewis Christmas ads. For many people, the unveiling of the John Lewis ad now heralds the beginning of Christmas, and on this episode we’re taking a closer look at what it takes to produce them. Featuring contributions from Richard Brim and Rosie Arnold. 

Guy Parker and Lord Christopher Smith discuss the role of the Advertising Standards Authority as gatekeepers of UK advertising laws, including investigating banned ads. They also explore the rise of online advertising regulation and the need for more proactive regulation, citing deceptive ads, harmful gender stereotypes, and future challenges regarding racial and ethnic stereotyping and climate change.

Recently, the ASA introduced a ban on gender stereotypes in ads. On this episode, we look at why this had to be introduced, and how it’s affected the creative landscape. Featuring contributions from Guy Parker and Rosie Arnold. 

Maltesers and the menopause, deodorant and detailing what happens after one-night stands. On this episode, we are looking at pioneering ads which have changed the conversation around gender and stereotypes. Featuring contributions from Rosie Arnold. 

Industry experts discuss the key elements of a successful advertisement, including comfort, challenge, subtle selling, history, teamwork, simplicity, and collaboration. The benefits of stimuli-based advertising, the importance of strong creative and noticeability, and the lack of bravery in today's creatives are explored. Challenges in creating great ads today, such as separation of agencies, focusing on information rather than persuasion, creating country-specific ads, and rules of captivating ads, are also discussed.

Sir Alan Parker, Judie Lannon, and Dave Trott discuss how American advertising influenced the golden age of British advertising. They explore expectations and disappointments at PKL, lack of diversity in UK ads, embracing diversity in the US, creativity and humor in UK advertising, and the perception and evolution of TV commercials in the UK and US.