Henry Coutinho-Mason 'The Future Normal - how we will live, work and thrive in the next decade'
May 5, 2024
52:51
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Quick takeaways
Recognizing emerging trends and initiatives beyond mainstream narratives enables businesses to navigate the future successfully.
Remote work and job sharing present opportunities for a more inclusive and diverse workforce.
Innovations in sustainability and regenerative practices are shaping the future by reducing waste and creating a positive impact on the environment and society.
Deep dives
The Future Normal: Exploring Trends and Innovations
The podcast episode features an interview with Henry Katino Mason, author of the book, The Future Normal. Mason discusses his journey as a trend watcher and the inspiration behind his work. The book explores various trends and innovations shaping the future, including the power of AI, virtual companionship, and the importance of sustainability. Mason and his co-author, Rohit Bhagava, emphasize the need for businesses to understand basic human needs and wants, and how these can drive future success. The episode also touches on topics such as remote work for all, job sharing, and the role of technology in transforming industries.
Anticipating the Future through Innovations
One of the main ideas discussed in the podcast is the value of looking at innovations to anticipate the future. Mason highlights the importance of recognizing emerging trends and initiatives that go beyond mainstream narratives. By observing early-stage innovations and understanding people's changing expectations, businesses can better navigate and adapt to the future. Examples like biodegradable products and remote work operators illustrate the potential for positive and sustainable change in various industries.
The Power of Remote Work and Job Sharing
The podcast delves into the future of work, discussing trends such as remote work for all and job sharing. Mason explores the impact of remote work on various industries and the potential for a more inclusive and diverse workforce. The concept of job sharing is also presented as an opportunity for organizations to attract different talent pools and rethink traditional work structures. The episode emphasizes the importance of understanding an organization's identity and aligning it with emerging trends in the changing world of work.
Sustainability and Regenerative Businesses
Sustainability, regenerative practices, and circular economy play a significant role in the podcast episode. Mason highlights how companies are innovating to reduce waste, enhance environmental practices, and create a more regenerative future. Examples include waste-free products and businesses working towards leaving a positive impact on the environment and society. The discussion focuses on the potential for sustainable practices to become the new normal and influence consumer expectations.
Embracing Change and Discovering Opportunities
The podcast episode encourages individuals and organizations to embrace change and discover new opportunities. Mason emphasizes the need to understand the underlying human needs and wants that remain constant amidst rapid technological advancements. By staying curious, exploring innovation, questioning assumptions, and envisioning a positive future, individuals and organizations can navigate and shape the future normal.
This episode of #TheNewAbnormal features Henry Coutinho-Mason, who is obsessed with new perspectives on the biggest question in business: "what will people want next?"
I've been lucky enough to have been given an advance copy of his new book “The Future Normal: How We Will Live, Work & Thrive In The Coming Decade” which was written in conjunction with Wall St Journal bestselling author Rohit Bhargava and is out soon. The book is the focus of our conversation, hence discussing issues such as 'How we will connect, get healthy and thrive / How we will live, work, and consume / How humanity will survive''.
(The ex-Managing Director of Trendwatching, Henry's previous book "Trend-Driven Innovation" formed the basis of their research, content & product.)
He's also co-founder of 3Space, an innovative solution to generating social value from empty commercial property. Finally, he was also mentioned as one of GQ's Most 'Connected Men in Britain'. As they say, what's not to like?
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