Fitt Insider 246. Dane McCarthy, Founder of The Athletic Clubs
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Jul 16, 2024 Dane McCarthy, Founder of The Athletic Clubs, shares insights on creating a supportive fitness community through training squads, intentional scaling, and marketing strategies. The podcast explores building genuine connections, optimizing member retention, and future roadmap for the business.
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Organic Growth and Mental Health Impact
- Dane McCarthy's fitness community grew organically from a small group of friends.
- An unexpected conversation about mental health highlighted the impact of this community, inspiring him to expand.
Building Fitness Squads
- Facilitate community building in fitness squads.
- Use low-tech solutions like WhatsApp groups, cafe partnerships, and monthly social events.
Self-Selection and Group Dynamics
- People who self-select into squad training are generally open to socializing.
- This makes group dynamics more fluid and reduces the need for extensive management.