Fitt Insider
246. Dane McCarthy, Founder of The Athletic Clubs
Jul 16, 2024
Dane McCarthy, Founder of The Athletic Clubs, shares insights on creating a supportive fitness community through training squads, intentional scaling, and marketing strategies. The podcast explores building genuine connections, optimizing member retention, and future roadmap for the business.
35:15
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Quick takeaways
- Community-driven fitness clubs promote mental well-being through social connections post-COVID.
- Squad training fosters friendships, enhances training experience, and builds a sense of community among members.
Deep dives
Creating a Supportive Community after COVID
The podcast discusses how the founder of the Athletic Clubs was inspired to create a supportive fitness community after a member shared how social connections helped improve his mental health post-COVID. The organic exposure to consistent social interactions and the opportunity to just be themselves within the fitness community had a profound impact on individual mental well-being.
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