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10min chapter
246. Dane McCarthy, Founder of The Athletic Clubs
Fitt Insider
Creating Community-Focused Fitness Studios with Pre-Launch Strategy
The chapter dives into The Athletic Clubs' pre-launch marketing strategy, utilizing a Mercedes Sprinter van for outdoor workouts to engage neighborhoods. They emphasize building a community space for members, detailing membership goals, capping strategies, and the importance of social interaction. The chapter outlines priorities like member experience, growth plans for new locations, and the value of creating supportive environments for individuals of all backgrounds.
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