Startups For the Rest of Us Episode 794 | From Struggling Side Project to Life-Changing SaaS Exit
70 snips
Sep 9, 2025 Zamir Khan, founder of VidHug (now Memento), shares his unconventional SaaS journey, breaking traditional B2C molds with low price points and one-time payments. He recounts nearly giving up before a pandemic surge pivoted his business to new heights. Zamir discusses the emotional rollercoaster of creating a heartfelt video for his mother's birthday that sparked the idea for his platform. He also highlights the challenges of slow growth and the persistence that transformed his project into a success with 80k daily users.
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Relief Not Euphoria After Exit
- Seeing millions in the bank felt overwhelmingly like relief rather than euphoria for Zamir.
- His first reaction was ensuring his team's security and continuing work, not spending sprees.
Pandemic Was The Growth Catalyst
- The pandemic acted as a massive, unrepeatable marketing campaign for Memento.
- Zamir says without COVID shifting demand, the exit outcome very likely wouldn't have occurred.
Birthday Hack Became The Product
- Zamir built Vidhug to collect video messages for his mother's 70th birthday and edited them in iMovie.
- The resulting emotional impact from his mother sparked the idea to productize the process.
