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The Koerner Office - Business Ideas, Advice & Deep Dives
70% Margins in the Mobile Roller Skating Business. Ep. #85
Oct 30, 2024
Henry O'Brien, founder of SUSO Skate Co., launched a mobile roller skating business during the COVID pandemic and quickly achieved astonishing profit margins. He shares insights on setting up roller rinks in unconventional spaces and the importance of community engagement. The conversation explores innovative marketing strategies, user-generated content, and adapting to unexpected demand. O'Brien discusses the financial aspects of his business model and highlights the role of social media in reviving the nostalgic joy of roller skating.
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Quick takeaways
- Henry O'Brien capitalized on pandemic-induced outdoor entertainment demand by launching a mobile roller skating business, achieving rapid revenue growth.
- Utilizing grassroots marketing strategies and engaging local media significantly boosted brand visibility and customer bookings for the roller skating venture.
Deep dives
Emergence of a Unique Business during COVID
The mobile roller skating business was launched by Henry O'Brien during the COVID pandemic, recognizing a significant market opportunity. As many indoor activities were shut down, people sought outdoor entertainment options, which roller skating provided perfectly. The business quickly gained traction, generating $120,000 in revenue within the first three months at impressive margins of 30 to 40%. The popularity was further propelled by viral trends on TikTok, making it a timely venture that capitalized on both nostalgia and the need for safe recreational activities.
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