Henry O'Brien, founder of SUSO Skate Co., launched a mobile roller skating business during the COVID pandemic and quickly achieved astonishing profit margins. He shares insights on setting up roller rinks in unconventional spaces and the importance of community engagement. The conversation explores innovative marketing strategies, user-generated content, and adapting to unexpected demand. O'Brien discusses the financial aspects of his business model and highlights the role of social media in reviving the nostalgic joy of roller skating.