I sat down with Henry O'Brien, founder of SUSO Skate Co., who launched a mobile roller skating business during the COVID pandemic and saw it explode in popularity. In his first three months, Henry made $120k at 30-40% margins, which eventually grew to 70% net margins. Henry sets up mobile roller rinks in malls, parking lots, or any available space, making roller skating accessible to communities everywhere.
We talked about his launch strategy, the numbers, user-generated content, PR and marketing tactics, and how he managed to sell into malls. If you're curious about starting a unique business model or achieving high-profit margins, this episode is for you.
Learn more about Henry's business here:
https://www.susoskateco.com/
https://www.instagram.com/susoskateco/
https://www.tiktok.com/@susoskateco
Timestamps below. Enjoy!
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00:00 The Birth of Suso Skate Co.
03:05 Navigating the Pandemic and Finding Opportunity
05:49 Marketing Strategies and Media Engagement
09:08 The Unique Venue: Bentway
11:57 Understanding Product-Market Fit
14:50 Financial Insights and Unit Economics
18:06 User-Generated Content and Social Media Impact
20:55 Operational Challenges and Growth Plans
24:12 Quality Control and Insurance Considerations
32:05 Navigating Insurance and Liability in Recreational Business
35:26 The Evolution of Roller Skating: Fad or Trend?
38:22 Staffing Strategies for Busy Days
39:45 Expanding into Malls: A Strategic Move
44:55 Understanding Mall Dynamics and Revenue Models
48:45 Challenges of Outdoor Locations and Weather Impact
50:40 The Transition to Indoor Locations
54:27 Mobile Roller Skating: A New Business Model
01:00:04 Future Plans: Licensing vs. Franchising
