EO Building the Most Loved Analytics Tool ($1.05B, $100M ARR, 60+ NPS) | Mixpanel, Amir Movafaghi | EO
Sep 11, 2025
Amir Movafaghi, CEO of Mixpanel, shares his transformative journey from early Twitter employee to leading a major analytics firm. He reveals how he turned around a staggering 50% customer churn rate to a remarkable 90% retention by centering product development around customer feedback. Amir discusses the essence of Product-Led Growth and the collaborative culture of Silicon Valley. He also outlines common pitfalls B2B startups face and highlights the critical role of improving user experience in achieving sustainable growth.
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Turning A Churn Crisis Into A Company Mission
- Amir describes a crisis where Mixpanel was churning almost half of its customers annually and treated it as urgent.
- The company rallied across teams, prioritized categories of fixes, and dramatically improved retention and NPS.
Rally Teams With Clear Why And Flexible How
- Center the team on why a problem matters and give clarity on how individuals can impact the outcome.
- Be flexible on how you achieve goals and iterate using feedback from customers, peers, and investors.
User Experience Drives Monetization
- User experience can be the primary path to stronger monetization and growth in product companies.
- Amir learned at Twitter that obsessing over customer experience drives better long-term outcomes.