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Building the Most Loved Analytics Tool ($1.05B, $100M ARR, 60+ NPS) | Mixpanel, Amir Movafaghi | EO
Apr 27, 2025
23:26
Building the Most Loved Analytics Tool ($1.05B, $100M ARR, 60+ NPS) | Mixpanel, Amir Movafaghi
Meet Amir Movafaghi, CEO of Mixpanel, who shares the remarkable journey from crisis to success.
[EO's Partner Highlight]
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Born in Iran and an early Twitter employee, Amir witnessed Twitter's explosive growth from 100 employees with zero revenue to 4,500 employees generating $2B. At Mixpanel, he faced a critical challenge: a 50% customer churn rate. Under his leadership, Mixpanel achieved a dramatic turnaround, boosting retention to 90% and elevating NPS scores from single digits to nearly 60.
In this interview, Amir reveals:
The true meaning of ProductLed Growth (PLG)
Silicon Valley's unique culture of collaboration
Strategies for product improvement through customer feedback
Common pitfalls B2B startups should avoid
Today, Mixpanel serves 9,000+ customers globally, standing as a testament to the power of customercentric product development.
#Mixpanel #ProductLedGrowth #StartupGrowth #SiliconValley #B2BSaaS #CustomerGrowth
EO stands for Entrepreneurship & Opportunities. As we're looking to feature more inspiring stories of entrepreneurs all over the world, don't hesitate to contact us at : partner@eoeoeo.net
Twitter | @EO__Global
LinkedIn | @EO STUDIO
Instagram | @eostudio.official
Subtitles for this video were created using [XL8.ai](http://xl8.ai/) machine translation. EO stands for Entrepreneurship & Opportunities. Follow the podcast & turn on notifications for new episodes. EO Socials: Twitter twitter.com/eostudi0 LinkedIn linkedin.com/company/eostudio Official Website eostudio.io EO School welcome.eostudio.io Disclaimer: This fanmade podcast is not affiliated with or endorsed by EO. All content rights and trademarks belong to EO. If you represent EO and have any questions or concerns, please don’t hesitate to get in touch.
[EO's Partner Highlight]
Try the #1 AIpowered personal productivity timeblocking tool, Akiflow, today: https://akiflow.pro/eo
Born in Iran and an early Twitter employee, Amir witnessed Twitter's explosive growth from 100 employees with zero revenue to 4,500 employees generating $2B. At Mixpanel, he faced a critical challenge: a 50% customer churn rate. Under his leadership, Mixpanel achieved a dramatic turnaround, boosting retention to 90% and elevating NPS scores from single digits to nearly 60.
In this interview, Amir reveals:
The true meaning of ProductLed Growth (PLG)
Silicon Valley's unique culture of collaboration
Strategies for product improvement through customer feedback
Common pitfalls B2B startups should avoid
Today, Mixpanel serves 9,000+ customers globally, standing as a testament to the power of customercentric product development.
#Mixpanel #ProductLedGrowth #StartupGrowth #SiliconValley #B2BSaaS #CustomerGrowth
EO stands for Entrepreneurship & Opportunities. As we're looking to feature more inspiring stories of entrepreneurs all over the world, don't hesitate to contact us at : partner@eoeoeo.net
Twitter | @EO__Global
LinkedIn | @EO STUDIO
Instagram | @eostudio.official
Subtitles for this video were created using [XL8.ai](http://xl8.ai/) machine translation. EO stands for Entrepreneurship & Opportunities. Follow the podcast & turn on notifications for new episodes. EO Socials: Twitter twitter.com/eostudi0 LinkedIn linkedin.com/company/eostudio Official Website eostudio.io EO School welcome.eostudio.io Disclaimer: This fanmade podcast is not affiliated with or endorsed by EO. All content rights and trademarks belong to EO. If you represent EO and have any questions or concerns, please don’t hesitate to get in touch.
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