Building the Most Loved Analytics Tool ($1.05B, $100M ARR, 60+ NPS) | Mixpanel, Amir Movafaghi
Meet Amir Movafaghi, CEO of Mixpanel, who shares the remarkable journey from crisis to success.
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Born in Iran and an early Twitter employee, Amir witnessed Twitter's explosive growth from 100 employees with zero revenue to 4,500 employees generating $2B. At Mixpanel, he faced a critical challenge: a 50% customer churn rate. Under his leadership, Mixpanel achieved a dramatic turnaround, boosting retention to 90% and elevating NPS scores from single digits to nearly 60.
In this interview, Amir reveals:
The true meaning of ProductLed Growth (PLG)
Silicon Valley's unique culture of collaboration
Strategies for product improvement through customer feedback
Common pitfalls B2B startups should avoid
Today, Mixpanel serves 9,000+ customers globally, standing as a testament to the power of customercentric product development.
#Mixpanel #ProductLedGrowth #StartupGrowth #SiliconValley #B2BSaaS #CustomerGrowth
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Subtitles for this video were created using [XL8.ai](http://xl8.ai/) machine translation.
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