The Digital Agency Growth Podcast LinkedIn Roundup - Lessons on Trust, Data, and Growth from the Agency Trenches
Oct 29, 2025
Dive into the world of agency challenges with insights on the pitfalls of awkward commission pitches that erode trust. Discover the dangers of relying solely on referrals and the importance of proactive lead generation. Learn how narrowing your market can actually enhance creativity. Embrace the idea of launching imperfect campaigns to gather valuable feedback. Uncover why building trust and relationships often outshines mere intent data. Plus, get straightforward tips on preparing your agency for a successful exit.
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Episode notes
Build Partnership Trust Before Offering Commissions
- Ask how you can help partners and listen intently before requesting intros or offering commissions.
- Provide copy-paste intro templates and make introductions easy so partners will actually refer clients.
The Low-Data Agency Trap
- Agencies that survive on too few sales conversations become ‘low-data’ and make reactive decisions.
- Increasing conversation volume and losing deals quickly yields clearer patterns for better strategy.
Move From Reactive To Proactive Pipeline
- Own your pipeline: build a system that requires owner involvement and treats lead gen as a full-time job.
- Hire salespeople only after a repeatable system exists and you can show full-cycle results.
