Every few months, I like to pause and look back at the ideas that resonated most with agency owners on LinkedIn — the ones that got people talking, DM’ing, and quietly saying yeah, that’s been my experience too.
This episode isn’t about tactics. It’s a quick tour through the lessons that seem to keep coming up again and again in our world, the stuff we all wrestle with if we’ve been selling complex services for a long time.
Stuff I cover
- The trouble with the awkward commission pitch and a better way.
- The Low-Data Agency trap — why relying on reactive referrals clouds judgement.
- Going from reactive to proactive — what happens when you finally own your pipeline.
- The real meaning of specialization — how narrowing your market opens everything up.
- Why you should ship a “crappy” campaign and the power of imperfect action.
- The limits of intent data and why trust beats timing every time.
- Planning for an exit by dead-simple milestones.
