Six Pixels of Separation Podcast

SPOS #981 – Donald Miller On Building A Story Brand

Apr 27, 2025
Join Donald Miller, bestselling author and the mastermind behind StoryBrand, as he uncovers the art of storytelling in business. He emphasizes that clarity trumps cleverness in effective communication and offers insights on navigating brand messaging to build loyalty. Miller also discusses how AI is reshaping marketing while advocating for the irreplaceable value of human creativity. Plus, he shares personal anecdotes about passion and curiosity that fuel his writing and the creative process behind his latest book!
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
INSIGHT

Power of Timeless Story Formulas

  • Stories engage the human mind using timeless formulas that have worked for thousands of years.
  • Stories that don't use these formulas fail because people lose interest and don't pay attention.
INSIGHT

Brand Relationships as Human Bonds

  • Brand relationships mimic human relationships through curiosity, enlightenment, and commitment phases.
  • Marketing must first spark curiosity by defining the problem, then guide customers through enlightenment before commitment.
ADVICE

Build Loyalty Through Consistency

  • Brand loyalty stems from consistent problem solving and familiarity over time.
  • Businesses should nurture familiarity and layered services to maintain customer commitment.
Get the Snipd Podcast app to discover more snips from this episode
Get the app