Sports Business Radio Podcast
Tom Braun - President & COO of the LA Galaxy
Oct 29, 2024
Tom Braun, the President & COO of the LA Galaxy, shares his insights on the booming growth of Major League Soccer and the competitive landscape in Los Angeles. He discusses strategies to attract fans, especially with the exciting prospects of the 2026 World Cup looming. Braun highlights how analytics and innovative fan experiences shape the Galaxy's success. He also touches on the vital role of youth academies and the cultural influence of pop hits like Ted Lasso in popularizing soccer in America.
51:07
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Quick takeaways
- The LA Galaxy's innovative marketing strategies and fan-centered initiatives have successfully enhanced the overall fan experience in a competitive market.
- The upcoming 2026 World Cup is poised to significantly boost soccer's profile in the U.S., driving fan engagement and league growth.
Deep dives
The Evolution of Major League Soccer
Major League Soccer (MLS) has undergone significant growth since its inception, currently enjoying high attendance rates and global partnerships, including a deal with Apple. As MLS enters its 29th season, the league has transitioned from a fledgling entity to a legitimate player on the global sports scene, emphasized by high-profile signings and increasing fan engagement. The LA Galaxy, one of the league's founding teams, has experienced a resurgence in fan attendance, achieving the highest average since 1996 with over 26,000 fans per game. The upcoming 2026 World Cup, hosted in North America, is set to further elevate soccer's profile, likely drawing in new fans and enhancing interest in the league.
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