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10min chapter
Tom Braun - President & COO of the LA Galaxy
Sports Business Radio Podcast
Soccer's Bright Future in America
This chapter explores the legacy and prospects of a soccer franchise in the context of the 2026 World Cup and other upcoming events that are set to boost soccer's popularity in the U.S., especially in places like Los Angeles. It highlights the growth of Major League Soccer, the importance of youth academies in developing talent, and innovative preseason events that enhance fan engagement. Additionally, the chapter touches on the influence of pop culture, particularly through shows like Ted Lasso, in drawing a wider audience to the sport.
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