Tom Braun, the President & COO of the LA Galaxy, shares his insights on the booming growth of Major League Soccer and the competitive landscape in Los Angeles. He discusses strategies to attract fans, especially with the exciting prospects of the 2026 World Cup looming. Braun highlights how analytics and innovative fan experiences shape the Galaxy's success. He also touches on the vital role of youth academies and the cultural influence of pop hits like Ted Lasso in popularizing soccer in America.