Financial Feminist 253. Stop Making These 5 Side Hustle Mistakes with Mal Rowan
Sep 16, 2025
Mallory Rowan, an entrepreneur and friend of Tori Dunlap, dives into the five critical mistakes that side hustlers often make. She emphasizes the need to define a clear audience and avoid the overwhelming 'do it all' mentality. Mallory shares effective strategies for refining niche markets and the importance of community support to combat entrepreneurial isolation. Listeners will find actionable tips for maximizing productivity and overcoming the fear of failure, empowering them to take imperfect action toward business growth.
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Side Hustle Burnout Felt Early
- Mallory and Tori both ran businesses as side hustles and felt constant pressure and lack of time.
- Mallory kept asking when she could quit her job even though she felt emotionally ready much earlier.
Killed Best Seller To Scale
- Mallory killed her best-selling one-on-one coaching product to scale.
- She converted it into a workshop, then a course, and later a book to reach many more people efficiently.
Refresh Your Audience And Positioning
- Redefine and niche your audience to make your brand immediately clear and magnetic.
- Positioning like "Her First 100K" made Mallory's offering obvious and accelerated growth.
