The Millionaire Real Estate Agent | The MREA Podcast

67. How to Build a Game-Changing Inside Sales Team With Anna Krueger

Jan 27, 2025

Anna Krueger, a former high school teacher turned inside sales expert, shares her journey and insights into building a successful Inside Sales Agent (ISA) team. She discusses effective recruitment strategies and the importance of role-playing during onboarding. Anna emphasizes mastering client conversations by uncovering true motivations and building rapport. She also dives into navigating rejection and maintaining a positive mindset in the face of challenges, all while highlighting the transformative impact of ISAs on real estate success.

55:17

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Episode guests

Anna Krueger

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Quick takeaways

An Inside Sales Agent (ISA) is vital for real estate teams, driving lead generation and allowing agents to focus on closing deals.

Recruiting and training ISAs requires a systematic approach, emphasizing clear expectations and hands-on training for maximum effectiveness.

Effective client engagement by ISAs hinges on understanding motivations, which enhances conversation quality and boosts appointment conversion rates.

Deep dives

The Value of an Inside Sales Agent (ISA)

Having an Inside Sales Agent (ISA) is essential for driving lead generation and conversion in real estate. An ISA acts as the lifeblood of a real estate business, focusing entirely on generating leads and converting them into appointments. This role is crucial, as the effectiveness of an ISA can significantly impact a team's overall success by ensuring consistent client engagement and follow-ups. By employing a skilled ISA, real estate agents can enhance their productivity, allowing them to focus on closing sales and servicing existing clients.

Intro

2min

From Teacher to Real Estate: A Journey of Growth

8min

Understanding Inside Sales Agents and Their Role in Real Estate

2min

Optimizing Inside Sales Agents: Recruitment and Best Practices

11min

Mastering Client Conversations

19min

Building Relationships in Real Estate: A Philosophical Approach

2min

Navigating Rejection and Opportunity as an ISA

11min

Imagine a team member whose entire focus is connecting with potential clients, uncovering their deepest motivations, and converting conversations into business opportunities—all while you focus on closing deals. That’s the power of an Inside Sales Agent (ISA), and today we’re unlocking the secrets behind this game-changing role.

Our guest, Anna Krueger, is a true master in the art of ISA hiring, training, and performance. Having trained over 2,000 ISAs, Anna has honed a step-by-step system to help real estate teams find the right talent, prepare them for success, and drive extraordinary results. Whether you’re thinking about hiring your first ISA or curious about how this role fits into the future of real estate, you’re about to get a masterclass in how an ISA can get your goals achieved faster.

Anna shares her transformative journey from high school teacher to ISA expert, and dives deep into the frameworks, strategies, and mindsets that separate high-performing ISAs from the rest. From recruiting tips to conversational tools, this episode is packed with actionable insights that will change the way you approach your business.

Resources:

Learn more about Anna’s work at sparkingprogress.com
Read Shift: How Top Real Estate Agents Tackle Tough Times
Listen to Episode 25. Ben Kinney’s Three Real Estate Success Principles
Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

Produced by NOVA

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

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The Millionaire Real Estate Agent | The MREA Podcast

67. How to Build a Game-Changing Inside Sales Team With Anna Krueger

Episode guests