The Millionaire Real Estate Agent | The MREA Podcast 67. How to Build a Game-Changing Inside Sales Team With Anna Krueger
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Jan 27, 2025 Anna Krueger, a former high school teacher turned inside sales expert, shares her journey and insights into building a successful Inside Sales Agent (ISA) team. She discusses effective recruitment strategies and the importance of role-playing during onboarding. Anna emphasizes mastering client conversations by uncovering true motivations and building rapport. She also dives into navigating rejection and maintaining a positive mindset in the face of challenges, all while highlighting the transformative impact of ISAs on real estate success.
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Define Clear ISA Responsibilities
- Define the ISA's responsibilities clearly, including lead sources and meeting attendance.
- Focus on the top five existing lead sources, especially those currently neglected.
Internal Recruitment for ISAs
- Start ISA recruitment within your existing database, as they understand your culture and operations.
- Consider vendors and other related professionals, as they're invested in your success.
Effective ISA Interviewing
- Use a voicemail request in the ISA interview process to assess their phone skills and responsiveness.
- Prioritize candidates with friendly phone personalities, as the ISA role is sales-focused.
