The Millionaire Real Estate Agent | The MREA Podcast
67. How to Build a Game-Changing Inside Sales Team With Anna Krueger
Jan 27, 2025
Anna Krueger, a former high school teacher turned inside sales expert, shares her journey and insights into building a successful Inside Sales Agent (ISA) team. She discusses effective recruitment strategies and the importance of role-playing during onboarding. Anna emphasizes mastering client conversations by uncovering true motivations and building rapport. She also dives into navigating rejection and maintaining a positive mindset in the face of challenges, all while highlighting the transformative impact of ISAs on real estate success.
55:17
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Quick takeaways
- An Inside Sales Agent (ISA) is vital for real estate teams, driving lead generation and allowing agents to focus on closing deals.
- Recruiting and training ISAs requires a systematic approach, emphasizing clear expectations and hands-on training for maximum effectiveness.
Deep dives
The Value of an Inside Sales Agent (ISA)
Having an Inside Sales Agent (ISA) is essential for driving lead generation and conversion in real estate. An ISA acts as the lifeblood of a real estate business, focusing entirely on generating leads and converting them into appointments. This role is crucial, as the effectiveness of an ISA can significantly impact a team's overall success by ensuring consistent client engagement and follow-ups. By employing a skilled ISA, real estate agents can enhance their productivity, allowing them to focus on closing sales and servicing existing clients.
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