Building a Community-First Approach

The founders of Terminus, a SaaS platform for account-based marketing (ABM), realized the importance of standing out in a crowded market. They focused on building a community and educating their prospective customers rather than just pitching their product. By organizing conferences and meetups and creating online communities, they brought together marketing and sales professionals to discuss the problem of low lead-to-customer conversion rates. Through their community-focused approach, they were able to validate their ideas, educate the market, and close deals. This community-first strategy has been key to Terminus' success.