The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

184: Drive SaaS B2B Growth By Building A Community - With Sangram Vajre

Jul 25, 2018
Guest
Sangram Vajre
Sangram Vajre, co-founder and CMO of Terminus, talks about driving SaaS B2B growth through building a community and account-based marketing. He discusses targeted advertising, engaging with potential customers, building a community-first approach, and the challenges of meeting customer expectations.
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Episode notes
1
Introduction
00:00 • 2min
2
Driving SaaS B2B Growth through Building a Community
02:29 • 3min
3
Targeted Advertising through IP and Cookie Targeting
05:48 • 2min
4
Targeting and Engaging with Potential Customers
07:44 • 5min
5
Building Product and Meeting Customer Expectations
13:00 • 8min
6
Building a Community-First Approach for SaaS B2B Growth
21:30 • 20min
7
A Conversation About Background, Passion, and Community-Based Approach to Building SaaS Businesses
41:25 • 2min