184: Drive SaaS B2B Growth By Building A Community - With Sangram Vajre
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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Driving SaaS B2B Growth through Building a Community
In this chapter, the speaker discusses the early days of Terminus and how they aimed to solve the problem of low lead conversion rates by flipping the traditional marketing funnel. They introduce Terminus as an account-based advertising platform that allows users to target specific companies and roles, engage with them, and track their engagement.
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