Book Overflow What makes ideas "sticky?" - Made To Stick by Chip Heath and Dan Heath
Aug 11, 2025
This podcast dives into the science of sticky ideas, exploring what makes certain concepts memorable. The hosts break down the SUCCESS framework, emphasizing simplicity, unexpectedness, and concreteness in communication. They share insights on ethical considerations in persuasive messaging and discuss the challenges of making complex tech ideas accessible. Real-world examples from marketing and software engineering illustrate the importance of clear communication. There's even a nod to the evolving role of engineers in adopting a product-oriented mindset!
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SUCCESS Framework Summarized
- Made to Stick defines sticky ideas with SUCCESS: Simple, Unexpected, Concrete, Credible, Emotional, Stories.
- Use this checklist to design memorable, shareable messages.
Beware The Curse Of Knowledge
- Nathan explains the curse of knowledge: experts forget what it's like to not know.
- Practice 'beginner's mind' to craft explanations that novices can follow.
Use A Commander's Intent
- Use a clear commander's intent to state the core goal of any project.
- That lets teams make decisions autonomously when plans break.
