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What makes ideas "sticky?" - Made To Stick by Chip Heath and Dan Heath

Book Overflow

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Navigating Sticky Ideas and Evolving Roles

This chapter explores the concept of 'stickiness' in ideas, focusing on how it impacts perceptions, particularly regarding health and dietary choices. It also discusses the evolving expectations for software engineers, emphasizing the importance of adopting a product-oriented mindset and improving communication skills. Furthermore, the speakers highlight the necessity of effective communication within teams to ensure clarity and alignment in project goals.

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