Mind Pump: Raw Fitness Truth 2175: A Call to Action for All Trainers & Coaches With Jason Phillips
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Oct 2, 2023 In this engaging discussion, Jason Phillips, CEO of NCI and a leader in online coaching, emphasizes the need for integrity and authenticity in the fitness industry. He argues that the outdated 'guarantee' model harms trust and success. Jason explores the evolving landscape of digital fitness post-COVID and the opportunities for growth for future trainers. He highlights the importance of mental health in fitness and urges coaches to focus on genuine connections rather than just chasing profits, paving the way for a more meaningful industry.
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Expert Space Regulation
- The "expert space", not just fitness, will likely face regulation.
- This regulation will target advertising and marketing claims, especially unrealistic promises.
Client Expectation Management
- Underpromise and overdeliver to build trust and manage client expectations effectively.
- Avoid overpromising, which can damage credibility and lead to business failure.
Guarantee Model Outdated
- Guarantees in coaching are becoming common and less effective.
- Differentiating based on the coach's personality is a liability, hindering scalability.
